The new media environment has provided many advantages for the development of higher vocational education, which has greatly changed the way of development of educational concepts. In order to meet the needs of contemporary socialist construction, a large number of practical talents have been cultivated. After years of exploration, some results have been achieved. However, although the openness, diversity, immediacy, interactivity and other characteristics of new media have brought new opportunities for higher vocational education, the application and penetration of new media is not enough, and needs to be changed and improved to make higher vocational education more In line with the needs of national economic and social development. This paper analyzes the role and challenges of the new media environment in the development of China's vocational education, and further analyzes the measures to use the new media environment to promote the development of higher vocational education.