In the new media era, the dissemination of urban image is mostly carried out on the Internet, and how to use the Internet to shape urban image is particularly important. The media should not only explore how to conduct positive energy reporting, but also explore how to guide negative energy reporting with positive energy. Only by combining the two can they successfully "tell the story of Anhui". Based on this, this article conducts research based on Anhui Province to explore how to tell Anhui stories well and shape the image of Anhui in the new media era.