The Impact of Leaders Green Cognition on the Adoption of Green Production Technology of Cooperatives: Based on the Survey of Planting Cooperatives in 10 Districts and Counties in Sichuan

Fan Xu

《International Journal of Social Science and Education Research》 6卷5期 (2023/05) Pp. 333-342

https://doi.org/10.6918/IJOSSER.202305_6(5).0049

摘要

With the increasingly serious global ecological and environmental problems, the promotion of green agriculture is imminent. In order to acceleraate the development of green agriculture, it is urgent to promote green production technology in farmers' cooperatives. The existing studies mostly analyze the influencing factors of the adoption of green production technology from the perspective of farmers, and less explore the impact of leaders' cognition on the adoption of green production technology of cooperatives from the perspective of cooperatives. Based on the theory of cognitive behavior and cost‐benefit, this study uses the research data of 453 cooperative leaders in 10 districts and counties in Sichuan Province to analyze the influence of leaders on green production technology adoption of cooperatives. The research results show that the cooperative leaders' cognition of green benefit and environmental health positively affect the adoption of green production technology in cooperatives, while the green cost cognition has a negative impact on the adoption of green production technology in cooperatives. Therefore, the following suggestions are put forward: (1) Strengthen the training and publicity of green production technology, and improve the cognition of cooperative leaders on green production technology.(2) Accelerate the improvement and innovation of green production technology, and reduce the use cost of green production technology.(3) Improve the market recognition of products using green production technology, and appropriately increase the price of green products.(4) Increase investment in public health undertakings and improve the environment for cooperatives to conduct agricultural production.

關鍵字

Green cognition ； Green production technology ； Cooperative leader ； Counting model

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