以觀者之觀點探討《獨體》專輯封面設計

A Study Investigating the ＂Single-component Character＂ Album Cover Design from of Viewers' Perspective

柯瑜慧(YU-HUI,KO)

《2019亞洲基礎造形聯合學會台中大會論文集》 2019 (2019/07) Pp. 195-204

https://doi.org/10.6904/TSBDA.201907.0021

摘要

探討林亭妤的創作論文《實驗性中文字型創作與研究－以獨立音樂視覺設計為例》中的《獨體》專輯包裝，作者以文字的表現手法為主，搭配色彩、編排，等等的基本設計，期望達到專輯內容，音樂曲風的意象，本篇以觀者的角度，探討《獨體》專輯包裝，探討文字設計的重要性以及文字設計所具備的視覺意象之功能。文字的視覺設計，同時具備圖像的功用以及文字直接傳達的特性，而音樂可以給人不同的感受，專輯設計，必須符合音樂的特性與曲風，才能將專輯音樂的特性傳達給觀者。利用語義分析法，從不熟悉專輯曲風與風格的觀者中，依據專輯視覺，對形容詞做選擇，結果發現，文字能有效地傳達內容，美化後更能加深視覺意象，以達到傳遞的準確性。

關鍵字

文字造型（Character Style） ； 《獨體》專輯包裝（＂Single-component Character＂ Album Design） ； 視覺意象（Visual Image）

並列摘要

This study investigates the ＂single-component character＂ album design in Ting-yu Lin's creative thesis ＂The Study and Creation of Experimental Chinese Typography - A Case Study on Visual Design of Independent Music.＂ The author mainly used character expression in combination with basic designs, such as colors and layouts, in album content and musical style. This study investigates the ＂single-component character＂ album design from viewers' perspective, as well as probes into the importance of character design and visual image conveyed by character design. The visual design of characters is featured by both image functions and direct conveyance of characters. Music can create different feelings for people. Therefore, album design must conform to musical characteristics and styles to convey album musical characteristics to viewers. This study performed semantic analysis on viewers who are unfamiliar with album musical style. The viewers were requested to choose adjectives according to album visual image. The result showed that characters can effectively convey content and strengthen visual image following embellishment to achieve the accuracy of conveyance.