流行歌手新專輯企劃整體造型設計之研究

A Study of Styling Design for a Pop Singer with New Album Planning

黃品嘉(Pin-Jia Huang)

指導教授 ： 林家旭

台南應用科技大學/生活科技學院/生活應用科學研究所/碩士(2013年)

https://doi.org/10.6821/TUT.2013.00031

摘要

近年來娛樂服務業的發展狀況越來越競爭激烈，其中流行歌手的整體造型設計是引爆流行進而影響專輯銷售量的重要因素，因此本研究目的應用彩妝設計魅力品質分析，轉化為流行歌手整體造型設計方案，以建構整體造型的整體造型方案的研究模式。研究方法首先以流行歌手蔡依林最新專輯MUSE為對象，以品質機能展開方法探討研究流行音樂專輯MUSE的企劃主題與彩妝元素等彼此之間的關係。最後將上述MUSE企劃主題相關的彩妝元素，利用魅力品質分析以作為整體造型的設計依據，發展一系列的整體造型作品。本研究結果發現：方案一為服裝風格六、整體造型意象「繽紛的」等四項、最適合的彩妝元素編號1等17項。方案二為服裝風格二、整體造型意象「繽紛的」、最適合的彩妝元素編號1等12項。方案三為服裝風格五及風格十二、整體造型意象「經典的」、「自信的」等兩項、最適合的彩妝元素編號1等9項。方案四為服裝風格十、整體造型意象「經典的」、最適合的彩妝元素編號為1等7項。方案五為服裝風格十三、整體造型意象「華麗的」、最適合的彩妝元素編號3等兩項。方案六為服裝風格一、整體造型意象「經典的」、適合的彩妝元素編號1等7項。本研究的價值與貢獻在於建立流行歌手整體造型設計方案的研究模式，使得整體造型彩妝的設計者在創作過程中能夠感性與理性兼具，不但能夠準確表達感性的流行趨勢，而且能夠理性的有系統完成流行音樂專輯的整體造型彩妝設計方案，以發揮最高的商業利益。

關鍵字

彩妝設計、魅力品質、造型意象、服裝風格、企劃主題、流行音樂

並列摘要

In recent years, the development of the entertainment service industry has become more and more competitive. The overall modeling of the pop singer not only influences the fashion but also affect the important factor of the album sales. Therefore, the study utilizes the makeup design attractive quality analysis to transform into a pop singer makeup design program in order to frame the research mode with overall modeling of the makeup design program. The research first select pop singer Jolin Tsai’s latest album “MUSE” as an object, conducted by Quality Function Deployment method to research the relationships between pop music album MUSE planning theme and the make-up elements. Last, made the make-up elements which related to the MUSE planning theme utilize the attractive quality analysis as design basis of the overall modeling, and develop a series of overall modeling works.The results of the study shows that Program 1, the clothing style number 6 is the overall modeling "colorful" image and 4 items, the most suitable make-up element is number 1, and other 17 items. Program 2, the clothing style number 2 is the overall modeling "colorful" image and the most suitable make-up element is number 1, and other 12 items. Program 3, the clothing style number 5and 12 are the overall modeling "classical" image and 2 items; the most suitable make-up element is number 1, and other 9 items. Program 4, the clothing style number 10 is the overall modeling "classical" image; the most suitable make-up element is number 1, and other 7 items.
Program 5, the clothing style number 13 is the overall modeling " gorgeous " image; the most suitable make-up element is number 3, and other 2 items. Program 6 is the clothing style number 1 is the overall modeling "classical" image, the most suitable make-up element is number 1, and other 7 items. The value and the contribution of this study is to establish a pop singer makeup design research mode, making the makeup designers of the overall modeling be both emotional and rational during the creative process. It could not only accurate the express of the emotional trends but also complete the pop album overall modeling makeup design program systematically, in order to exert the maximum commercial benefits.

並列關鍵字

makeup design, attractive quality, styling image, fashion style, planning theme, pop music

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