中國大陸「一帶一路」倡議之國際話語權分析

An Analysis of International Discourse Power of China's ＂Belt and Road＂ Initiative

梁君棣(Liang, Chun-ti)

《展望與探索月刊》 16卷9期 (2018/09) Pp. 77-105

摘要

中國大陸（以下簡稱大陸）「一帶一路」倡議是其自2013年來國家發展重大戰略，本文透過國際傳播角度，分為話語主體傳播權、話語議題設定權、傳播管道、話語傳播政經環境分析，以及傳播效果5面向分析該倡議國際話語權。從話語主體傳播權來看，大陸以主場優勢主辦高峰論壇，將該倡議推向高峰，掌握話語主體傳播權。話語議題設定權，設定「一帶一路」為全球公共產品，塑造參與「一帶一路」建設的都是贏家，在其國家發展戰略下，連結全球治理，注入「中國智慧」、「中國方案」，以及藉由「一帶一路」解決世界發展難題。國際政經環境經歷權力重構，國際輿論質疑大陸追求自身利益，引起「中國威脅論」疑慮，故大陸的國際話語權為達成傳播效果，必須進入反饋與修正模式。

關鍵字

「一帶一路」倡議 ； 國際話語權 ； 國際傳播 ； 議題設定

並列摘要

This article examines how Mainland China expands its influence through international communication. There are five approaches: international discourse power, the process of agenda setting, the uses of media, the influences of economic and political environment, and the effects of discourse performance. By tracking the ongoing promotion of the ＂Belt and Road＂ Initiative in the international arena, the Belt and Road Forum has successfully secured China's dominance over its discourse. The agenda setting of ＂Belt and Road＂ Initiative has been framed as a global public good that will pave the way for the next stage of world development. China boasts of making winners out of all participants with its solutions and sage wisdom. At the same time, fear and suspicion are mingled on international media coverage. Mainland China needs to curb the narratives that ＂Belt and Road＂ Initiative is being used to advance its own interests, or else its ambitious campaign will fail. The mounting anxieties over the rise of China needs to be eased through international discourse. The question is how.

並列關鍵字

＂Belt and Road＂ Initiative ； International Discourse Power ； International Communication ； Agenda Setting