策略性社会责任、社会资本对企业竞争优势的影响

The Impact of Strategic Social Responsibility and Social Capital on Firm's Competitive Advantage

樊耀军(Yaojun FAN) ； 胡月(Yue HU) ； 陈思婷(Sze-Ting CHEN)

《The 2nd China-ASEAN International Conference 2020 & The 2nd International Conference on Tourism, Business, & Social Sciences 2020:Insight to China and ASEAN's Wellness, Tourism, & Innovation》 2020 (2020/04) Pp. 193-204

https://doi.org/10.6947/caicictbs.202004.0019

摘要

策略性社会责任是企业可持续发展及增加企业形象的重要基础。而企业社会资本和企业社会责任在价值目标等方面有交叉核融合之处。来自社会关系网络中的社会资本认为，承担社会责任是企业可以选择的一种理性行为。但同时认为企业承担社会责任并不会研究结果显示：策略性社会责任对企业竞争优势有显著负向关系。企业社会资本的综合指标对策略性社会责任与企业竞争优势之间的关系起到了正向促进的作用；从企业社会资本的不同维度指标来看，各维度对策略性社会责任与企业竞争优势的关系调节作用是不一致的，其中关系维度1即RE1的加入正向加强了两者之间的关系，而认知维度指标的加入则是削弱了两者之间的关系。

關鍵字

企业社会责任 ； 企业社会资本 ； 企业竞争优势 ； 协同效应

並列摘要

Strategic social responsibility is an important foundation for the sustainable development of enterprises and the enhancement of corporate image. And corporate social capital and corporate social responsibility have cross-core fusion in terms of value objectives. Social capital from social relations networks believes that social responsibility is a rational behavior that companies can choose. But at the same time, it is believed that corporate social responsibility does not show that the research results show that strategic social responsibility has a significant negative relationship to corporate competitive advantage. The comprehensive indicators of corporate social capital have played a positive role in promoting the relationship between strategic social responsibility and corporate competitive advantage. From the perspective of different dimensions of corporate social capital indicators, the dimensions of strategic social responsibility and corporate competitive advantage The role of relationship regulation is inconsistent. The addition of relationship dimension 1 (RE1) positively strengthens the relationship between the two, while the addition of cognitive dimension indicators weakens the relationship between the two.