浅谈4.0时代泰国旅游业的可持续发展

A Preliminary Discussion of Thailand Tourism Industry in the 4.0 era

林知敏(Banthita Pathravishkul)

《The 2nd China-ASEAN International Conference 2020 & The 2nd International Conference on Tourism, Business, & Social Sciences 2020:Insight to China and ASEAN's Wellness, Tourism, & Innovation》 2020 (2020/04) Pp. 776-783

https://doi.org/10.6947/caicictbs.202004.0072

摘要

旅游业在泰国经济中占据举足轻重地位，但其快速发展却给泰国环境带来了许多问题，为此泰国政府推出并实施种种措施以改善生态环境和推动旅游业的可持续发展。在泰国4.0时代，可持续发展正是泰国旅游业的发展趋势之一，本文将对泰国旅游业的发展现状进行探讨，运用SWOT分析方法挖掘其在4.0时代的发展潜力，进一步提出有效的发展策略与发展规划，如：支持政府与企业运用互联网平台、大数据推广旅游业；以“泰国4.0发展战略”为核心，打造泰国现代多样性的旅游文化。希望有助于推动泰国旅游业的健康发展。

關鍵字

泰国 ； 旅游业 ； 4.0时代 ； 可持续发展

並列摘要

Tourism industry plays a vital role in the Thai economic development. However, its rapid development and expansion has also brought numerous issues to the Thai environment. In order to rectify the environment and develop the sustainable tourism, the Royal Thai government has introduced and implemented various measures to promote the sustainable tourism as it is a major issue of Thailand's tourism industry in Thailand's 4.0 era. The current situations of Thailand's tourism industry are discussed in this article, using the SWOT analysis to analyze its strengths, weaknesses, opportunities and threats including its developing potential in the 4.0 era. Furthermore, the effective development strategies and plans are also recommended with the purpose to contribute the healthy development of Thai tourism industry. Effective developing strategies that might be benefited for Thailand's sustainable tourism are also suggested as well. Using Digital platform for expanding tourism, public relations or spreading natural resources and environment conservation data including local culturals must be accomplished by both government and establishments. Global standard for Tourism manufacturing and services must be well-supported. Big data shall be used for tourist desiration analysis and ＂Thailand's development policy 4.0＂ shall be the essential core to create modern and various Thailand's tourism cultures. These all are implemented for enlarging competitive capabilities of Thailand sustainable tourism industry.

並列關鍵字

Thailand ； Tourism industry ； the 4.0 era ； Sustainable development