Systematic Method for Roadmapping Disruptive Innovation on the Fuzzy Front End of New Product Development

Jian G. Sun ； Run H. Tan

《International Journal of Systematic Innovation》 1卷3期 (2011/01) Pp. 32-41

https://doi.org/10.6977/IJoSI.201101_1(3).0003

摘要

As an effective innovation method, disruptive innovation (DI) can be applied in a new firm to achieve leaping-over development. Based on technology evolution theory, the necessary conditions for DI are put forward. To forecast and realize disruptive technologies during the process of product development, the basic laws and principles of DI are summarized. The paper offers a kind of innovation method for the fuzzy front end (FFE) stage of new product development (NPD). The method highlights effective disruptive technologies in the end mostly relies on disruptive innovation and presents it as the final high quality idea of FFE. The adoption of this method makes the objectives of the initial stage of product development clearer, which improves the effectiveness of innovation and success rate of product development. It is particularly fitting for new product development process of new enterprises entering a mature market.

關鍵字

Disruptive Innovation ； Fuzzy front end (FFE) ； Systematic method