新產品開發企劃對於產品設計師在構想發展之研究

A Study of New Product Development Planning on Product Designers’ Concept Development

何瑜婷(Yu-Ting Ho)

指導教授 ： 陳文印

國立臺北科技大學/設計學院/創新設計研究所/碩士(2009年)

https://doi.org/10.6841/NTUT.2009.00182

摘要

在全球競爭激烈的帶動下，產業型態從以往的OEM 轉變到ODM 甚至於
OBM，影響新產品開發專案成敗的因素也從生產流程後端的製造品質好壞往前移至前端的企劃階段，企劃除了可以確保新產品開發專案的價值亦可以提供設計師在執行構想發展中的方向與依據。本研究主要探討新產品開發專案之產品開發企劃的內容項目架構，並進一步瞭解產品開發企劃對於產品設計師在進行構想發展
之探討。本研究結果發現如下：

1. 新產品開發企劃依據不同公司企業文化與組織型態，企劃形成的方式與負責企劃撰寫人員也有所不同。
2. OBM 與ODM 兩種企業型態下的新產品開發企劃對於產品設計師在構想發展階段參考的依據有所差異。
3. 造成企劃預期目標與最後實際產品產生落差大致可以分為內部因素與外在因素，內部因素為產品開發屬性、執行者、企劃完整度、成本與技術受限及產品測試後進行修改等因素皆對造成產品與預期的目標產生落差；外在因素則為產品上時間點與市場變動所導致的落差。
4. 新產品開發企劃從不同觀點切入證實其對產品開發專案的幫助，從專案團隊切入，發現產品開發企劃可以凝聚集中整個專案團隊的共識；從設計師角度切入則提供設計師在進行構想發展依據，避免設計師天馬行空的情況出現。
5. 新產品開發企劃在整個專案過程中依時間性的不同扮演不同角色，可分為前期、中期與後期三階段，前期為預期成果角色；中期為領導、指引與溝通；後期則為檢視專案過程。

關鍵字

新產品開發 ； 產品企劃 ； 設計企劃 ； 構想發展

並列摘要

Driving by severe global competition, industry types have transferred from OEMin the past to ODM, even to OBM; the factor of successful projects of product development has also moved from manufacture quality during the back-end procedure of production to planning at the front phase. Except for ensuring the project value of new product development, planning may also provide designers the direction and basis when implementing ideas. This research mainly studies the content and structure of product development and planning for projects of new product development, and further analyzes the influence of product development and planning upon the development of designers’ ideas. Findings of this research are as below:

1. Forms and planning personnel of new product development and planning differ in accordance with different enterprise culture and organization types.
2. The basis consulted by product designers during the phase of idea development varies with new product development and planning in two corporation types, OBM and ODM
3. Causes of difference between expected goals of planning and the final product may be divided into internal factors and the external factor. Internal factors which include characters of product development, executors, planning completeness, cost and technique limitation, and modification after product testing, all cause difference between products and expected goals; the external factor refers to the difference caused by the production schedule and market change.
4. New product development and planning is proved to be helpful to projects of product development from various viewpoints. From the viewpoint of project team, new product development and planning is found to be able to condense the
common view of the entire project team; from designers’viewpoint, it provides designers the basis of idea development and eliminates designers’ unrealistic ideas.
5. During the whole project process, the new product development and planning may play different roles according to different schedules and be divided into three stages: the early stage, the middle stage and the later one. The early stage is to forecast the result; the middle stage is to lead, instruct and communicate; the later stage is to verify the project process.

並列關鍵字

New Product Development ； Product Planning ； Design Planning ； Concept Development

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