Risk Evaluation of Fresh E-commerce Logistics Operation Based on Grey Clustering Analysis

Qin Zhou ； Kun Wei

《Frontiers in Economics and Management》 1卷1期 (2020/01) Pp. 34-43

https://doi.org/10.6981/FEM.202001_1(1).0005

摘要

Fresh e-commerce is considered to be the next blue sea in the field of e-commerce, the market prospects are broad. However, at present, fresh e-commerce is still in the exploration stage of development, and due to the particularity of fresh products, there are many risks in its logistics operation, how to carry on the scientific appraisal and the prompt control to the related risk is the important question which faces at present. This paper analyzes the logistics operation risk of fresh e-commerce from four aspects of supply, circulation, service and external environment, and constructs the corresponding risk evaluation index system. Secondly, the risk evaluation model of fresh e-commerce logistics operation is constructed by using entropy method and grey clustering analysis method. Finally, the feasibility of the model is verified by an example analysis, and the corresponding risk prevention and control recommendations are put forward.

關鍵字

Fresh e-commerce ； Logistics operation ； Risk assessment ； Entropy method ； Grey clustering analysis

參考文獻

Wang Y D, Lan H J. Fresh Agricultural Products Supply Chain in the E-commerce Environment Vulnerability Model[C]. International Conference on Logistics, Informatics and Service Science, 2015, 11(57): 131-147.

Zhang G H, Dou H R. Design for an Early Warning Index System of the Risk in Logistics Operation[C]. International Conference on Electronic Commerce and Business Intelligence, 2009, 10(06): 217-220.

Huang Y W. Based on the Supply Chain of Agricultural Products Logistics Operation Risk Assessment and Avoiding[C]. International Conference on Measuring Technology and Mechanical Automation, 2015, 13(04): 246-254.

Yan P, Qin H H. The Assessment Research of Operational Risk in the Road Freight Industry Undertake Cold Chain Logistics Service[C]. International Conference on Remote Sensing, Environment and Transportation Engineering, 2011, 23(31): 1757-1760.

Zhang J W, Zhu M J. Quality and Safety Standards in the Food Industry, Developments and Challenges[J]. Production Economics, 2008, 56(113): 107-122.