The Construction of Female Images in Talent Show

Dian Yu

《Frontiers in Economics and Management》 1卷8期 (2020/08) Pp. 78-82

https://doi.org/10.6981/FEM.202008_1(8).0011

摘要

This paper takes two variety shows broadcast in 2020 as the research object and discusses the construction of female images in talent shows from the perspective of communication. Talent shows not only enrich the public life, but also bear the responsibility of constructing advanced gender concepts and value guidance. Based on this understanding, this paper expounds and analyzes the female images in ＂Youth with You 2＂ and ＂Creation Camp 2020＂ from the perspective of feminism, discusses the problem of value bias in the construction of female images, and further analyzes the root causes behind it. The same kind of female talent shows focus on contemporary women, showing the various characters of contemporary female groups. However, the author believes that the nature of nowadays female talent shows is still the product of the construction of female images and the consumption of female physical feature under the logic of power and cultural industry. Finally, the author puts forward the countermeasures and suggestions from three perspectives, namely the transmitter, the content and the system.

關鍵字

Cultural industry ； Talent shows ； Stereotypes about female ； Youth with You 2

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