- 期刊
Communication Difficulties and Countermeasures of ＂Health Care＂ Short Government Affair Videos in Public Health Emergencies--Based on the Empirical Analysis of National 20 ''Health Care'' Government Affair TikTok
摘要
The outbreak of the COVID-19 epidemic in 2019 has made all sectors of society realize the importance of health communication again. The health commission at all levels throughout the country, which is responsible for the popularization of health science, news and information publishing work, what is the current status of health communication of short government affair videos in this public health emergency? The author takes the contents published by 20 ＂health care＂ government affair TikTok at central and provincial levels during the epidemic period as the research objects, and uses case analysis study the communication problem of ＂health care＂ short government affair videos at present. This paper finds that the current ＂health care＂ short government affairs video has weakened health communication function, and the content communication of government affair TikTok is difficult to meet the needs of the audience. In allusion to the problems above, ＂health care＂ government affair TikTok should clarify its position, can speak timely, communicate high-quality contents, and build internal and external matrixes, etc.
參考文獻
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