Research on Marketing Strategy of Jiang Xiao Bai

Chen Cao

《Frontiers in Economics and Management》 1卷12期 (2020/12) Pp. 235-237

https://doi.org/10.6981/FEM.202012_1(12).0036

摘要

With the continuous development of economy, the young group of their twenties that just graduated from the university campus has the pressure on buying a house, buying a car, and looking for a partner to get married. For the young people, the appeal to feelings is deeper. As a low-end liquor, Jiang Xiao Bai uses the method of emotional positioning marketing planning to attract consumers. This paper points out the current Jiang Xiao Bai marketing background, and marketing strategy, put forward Suggestions.

關鍵字

Chinese Liquor Market ； Jiang Xiao Bai ； The Marketing Strategy

參考文獻

Jinxin Ge: Research on new Media Marketing Status and Strategies of Liquor Enterprises, Chinese Market, Vol.33(2020)No.33, p.117-118.

Huimin Guo: International marketing strategy in international Trade practice, China Market, Vol. 33(2020) No.33, p.120-121.

Yukui Luo: Research on strategies of Short Video Boosting New Media Content Marketing, Shang Xun, Vol. 32(2020) No.32, p.26-27.

Yongmei Dai,Xiao-juan Zhai: Research on marketing Status and Development Strategy of University Library, Journal of Library science, Vol. 39(2020) No.11, p.53-60.

Ding Qian: research on the marketing strategy of live streaming tape and web celebrity, research on city party journal, Vol..11(2020) No.11, p.44-46.