Research on Creative Product Design Strategy of Xinyu Xia Fabric Embroidery from the Perspective of Cultural and Tourism Integration

Qiuyu Xu ； Yongliang Xia

《Frontiers in Economics and Management》 2卷4期 (2021/04) Pp. 338-342

https://doi.org/10.6981/FEM.202104_2(4).0048

摘要

The design of creative products of Xiabu Embroidery in Xinyu should be considered from a new perspective of cultural tourism integration, and the design strategies of cultural and creative products of Xiabu Embroidery should be explored to achieve a balance between inheritance and innovation. This paper analyzes the current situation of creative products of grass cloth embroidery in Xinyu, and gives some thoughts on its future development, in order to provide effective theoretical reference for the design and practice of cultural and creative products of grass cloth embroidery.

關鍵字

Cultural and Travel Integration ； Grass Cloth Embroidery ； Creative Product Design ； Strategy

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