Entrepreneurial Strategy Analysis of Nanjing Medicine-Speed Technology Co., Ltd

Lei Qing

《Frontiers in Economics and Management》 2卷5期 (2021/05) Pp. 347-355

https://doi.org/10.6981/FEM.202105_2(5).0045

摘要

With the continuous increase of customers' demand for pharmaceutical retail and the sudden demand of customers for medicines, the existing channels for purchasing traditional medicines such as hospitals and pharmacies are increasingly unable to meet their needs. In this paper, Nanjing Medicine-Speed Technology Co., Ltd. designed an intelligent unmanned medicine cabinet through analysis of the existing market, consumers and competitors, and was committed to solving people's long way to buy medicines, cumbersome medicine procedures, and pharmacies. Meanwhile, the company made marketing plans for the product business model, formulated STP strategies and marketing strategies, and finally evaluated market risks and propose countermeasures.

關鍵字

Business Plan, Market Analysis ； Business Model, Marketing Strategy ； Marketing Strategy ； Risk Analysis

參考文獻

Xu Jianmin. "Marketing Planning" (2nd Edition) [M], Peking University Press, 2015.

Xu Jianmin. "Marketing Management" Nanjing Vocational College of Science and Technology, 2013.

Pang Dongsheng. "Enterprise Network Marketing" [M]. Wuhan University Press. 2014.

Chen Yijun. "Market Research and Forecast" [M]. Southwest Jiaotong University Press. 2014.

Wang Lin. "Financial Management" [M]. Peking University Press. 2013.