A Brief Analysis of Marketing Innovation Model-Internet Celebrities Marketing

Xiaomin Wu ； He Liu

《Frontiers in Economics and Management》 2卷7期 (2021/07) Pp. 146-151

https://doi.org/10.6981/FEM.202107_2(7).0021

摘要

Internet celebrities came into being with the help of self-media platforms, and the Internet celebrity economy has developed with the rapid development of the Internet. The marketing model of online celebrities with goods has slowly penetrated and affected our lives like mushrooms after a spring rain. This article introduces the current status of online celebrity marketing by combing through the development of the influence of influencers in the 1.0, 2.0, and 3.0 eras, and classifies and analyzes the current marketing model of influencers, and summarizes the shortcomings of the online celebrity marketing model. Corresponding strategies, and finally analyze and predict the development trend of Internet celebrity marketing in the context of the virtualization trend in the 5G era.

關鍵字

Internet Celebrity ； Network Broadcast ； Marketing Innovation

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