互聯網產業商業模式創新歷程和趨勢-以資訊科技為例-

自20世紀90年代末以來，全球資訊科技產業尤其是互聯網產業的蓬勃發展，深刻改變了傳統的企業經營理念和方式，許多從事互聯網服務和電子商務新興企業快速成長，打破了傳統的企業成長路徑和速度。這些企業獨特的商業式受到學術界和商業界的高度關注，並成為研究的焦點。因此，本文對全球資訊科技和互聯網產業商業模式創新歷程和趨勢進行了回顧分析。基於本文建構商業模式分析架構，對全球資訊科技產業發展歷史上對整個經濟社會發展影響巨大的典型商業模式進行了分析，對當前和未來的產業熱點及商業模式創新的趨勢進行了預測分析。

關鍵字

資訊科技；互聯網；商業模式

並列摘要

Since the late 1990s, the vigorous development of the global information technology industry, especially the Internet industry, has profoundly changed the traditional business philosophy and methods. Many emerging companies engaged in Internet services and e-commerce have grown rapidly, breaking the traditional growth path of enterprises. and speed. The unique business style of these enterprises has been highly concerned by the academic and commercial circles and has become the focus of research. Therefore, this article reviews and analyzes the history and trends of business model innovation in the global IT and Internet industries. Based on the business model analysis framework constructed in this paper, the typical business models that have had a huge impact on the entire economic and social development in the history of the development of the global information technology industry are analyzed, and the current and future industrial hotspots and business model innovation trends are predicted and analyzed.