探討創業家的認知對資源組合的影響-以新創資訊軟體產業為例

The Impacts of Entrepreneurial Cognition on the Resources Combination- Case of Creating a New Venture in Software Industry

萬名揚(Ming-Yang Wan)

指導教授 ： 劉恒逸

元智大學/管理學院/經營管理碩士班(國際企業學程)/碩士(2011年)

摘要

在大環境的巨大影響下，新創事業在創業初期唯一的目標就是要生存下去。創業這個領域在學術研究上已經呈現著相當重要的地位，但是大多的研究都是著重在創業家的個人特質上面。有鑑於此，本研究認為對於創業家本身的研究應該轉往資源運用方面，在新創企業的創業初期，試著找出關鍵資源背後共通的特點。在這裡本研究使用個案研究的方法來試著從現實的常理，找出其中背後有可能蘊含的意義。本研究發現，新創事業在創立的同時，除了要注意產業內的關鍵成功因素，還要去確認創業家與核心團隊之間對於新創事業的未來是否擁有共同的願景，讓新創事業可以在未來更容易面對問題，讓創業家與核心團隊可以在更快速的反應市場所反映出的問題。

關鍵字

關鍵成功因素 ； 新創事業 ； 共同願景 ； 個案研究

並列摘要

Under the tremendous impacts from environment, the only goal for new ventures is trying to survive in the early development of new venture. Entrepreneurship has been presented a very important achievement in academic research field, but most of researches all emphasize in the entrepreneur's personal characteristics in the early development period. Therefore, this study suggests that the following research should transfer to the recognition of entrepreneurs; tried to identify the common characteristics of critical resources behind. In addition to pay attention to the key success factors in the industry, but also to identify the common vision between entrepreneurs and the core team for the futures of new ventures. Let new ventures could face problems more easily in the near future; also they could have quick response for the market when receive problems from the market.

並列關鍵字

Key success factor ； new venture ； common vision ； case study

參考文獻

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