創新交易平台商業模式分析

Business Model Analysis of Innovation Trade Platforms

林明德(Ming-De Lin)

指導教授 ： 陳文華

國立臺灣大學/管理學院/商學研究所/碩士(2007年)

https://doi.org/10.6342/NTU.2007.10299

摘要

近年來創新是各國政府積極倡導的目標，在這個知識經濟的社會中，創新更是決定企業競爭力的關鍵要素。隨著資訊科技的發展，不只讓資訊的流通更為迅速方便，相關設計工具如AutoCAD及程式語言的發展，每個人都能夠利用這些工具設計出切合需求的創新產品。如何讓這些分散不集中的創新能量，能夠分享予大多數的人受益並實現創意的市場價值，其中一個途徑便是經由創新交易平台的運作。
本研究以個案研究法，從產業中各種性質不一的創新交易平台裡，依其依其運作模式與服務項目分為四大類別，並從各類別挑選出具有代表性的公司，深入各個企業的經營活動，為整體產業描繪大致上的輪廓。
在研究分析方面，首先經由平台產業的分析工具，判斷出創新交易平台產業未來將成為非集中式，也就是多平台共存並偏向利基式發展的產業結構。接下來，分別對個案進行商業模式分析，檢視其企業經營元素，配合VRISA分析，為他們未來的發展、競爭態勢及獲利能力作客觀的分析，分為具有持久競爭優勢、暫時競爭優勢、及無競爭優勢。
最後，經由VRISA分析後之三種競爭態勢綜合商業模式的分析結果，分別為身處不同競爭態勢的創新交易平台給予相關的未來營運建議及可行策略，希冀未來國內外相關產業在面臨相關挑戰時，能夠提出有效的經營策略。

關鍵字

開放式創新 ； 商業模式 ； 平台 ； 網路外部性

並列摘要

Innovation is a goal of every govenment around the world to advocate in recent years. And innovation is also a crucial factor that will determine how competitive an enterprise will be in this knowledge economy. With information technology rapid developments, not only could it make information flow much faster and more convenient, but also make everyone can easily design things that perfectly fit his(or her) demand by tools like AutoCAD and program language. And it is one of the effective methods through operations of innovation trade platform to make scattered innovation energy contribute its benefits to societies.
To deepen the research in this topic, the methodology adopted in this research is case research. In this study, you can find out innovation trade platform cases are categorized into four categories by their characteristics, and one or two cases from each as representatives. And in each case, we are going to look into its business activities and outline this industry.
On the aspect of analysis, firstly, it is determined as a decentralized industry structure by Eisemann’s model. It means there are going to be several platforms in the market with their own niches respectively. And after the business models analysis, the results showed their competitiveness as sustained competive advantage, temporary competive advantage, and competive parity through VRISA analysis.
Finally, there are given some suggestions and strategy recommends for the innovation trade platforms in each competitive position determined by VRISA analysis. And hopefully someday when it comes to challenges, the enterprises could find out their effective strategies with this thesis as reference.

並列關鍵字

open innovation ； business model ； platform ； network externality

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