創新中介服務平台經營模式研究

A Research on the Platform Service Model for Innovation Intermediation

邱瑞淙(John Ruei-Tsung Chiou) ； 楊佳翰(Chia-Han Yang) ； 徐作聖(Joseph Zou-Sheng Shyu)

《行銷評論》 8卷4期 (2011/12) Pp. 487-502

https://doi.org/10.29931/MR.201112.0004

摘要

開放式創新概念係企業藉由槓桿外部資源的方式將外部技術（含專利）轉移至企業內部，俾取得額外獲利，而創新中介服務平台則是由開放式創新概念所衍生出來的一種經營模式。在國外，創新中介服務平台正蓬勃發展中，而反觀國內目前尚起步中，學術界對之亦少有研究，透過本研究，除有助於了解創新中介服務平台之外，更可提供企業界未來在建構中介服務平台時做為參考。故本研究先藉由經營模式及創新中介相關文獻收集整理出創新中介服務平台經營模式與流程架構，再運用此架構分析新興中介服務業，最後藉由研究發現歸納總結出中介平台經營模式及其企業流程。本研究推論出創新中介服務平台經營模式其中有三種角色涉入，分別為顧客、創新中介服務平台及解決方案供應者。其經營上的意涵為由服務中介提供平台功能，以利顧客及解決方案供應者雙方於其中交易發生。創新中介服務平台運用互補資源及夥伴關係，以專業化及網絡聯結為核心競爭能力，協同顧客創新，透過搜尋、過濾、分類、強化、整合及儲存創新概念，創造出價值並傳遞價值。價值群（value shop）、價值網（value network）為中介服務平台價值創造邏輯（value created logic）。價值群型創新中介服務平台轉換初始概念，使其能接近市場概念，功能密集集中在擷取問題及解決問題上；價值網型創新中介服務平台功能則較集中在網絡聯結（network connectivity）上，同時須協助發展擴大市場供需面，形成密集資訊交換關係網絡，以提供多元化解決方案。

關鍵字

開放式創新 ； 創新中介 ； 服務業平台 ； 平台經營模式

並列摘要

The concept of open innovation namely is that an enterprise levers external resources and transfers the external techniques (including patents) into the enterprise, obtaining additional profits. The idea of innovation service platform actually is derived from the concept of open innovation. In oversea, the innovation service platform is developing rapidly, but looked back home it still doesn't conduct a solid example. Through this research on innovation service platform business model, in addition to understanding innovation service platform, could be used as a reference while enterprise constructs innovation service platform in the future. This study collects the related papers to construct innovation service platform business model first, then uses this model to analyze the emerging service industry, deduces the analysis to set propositions and induces the platform business model and process.It infers that there are three kinds of roles to get involved among the business model of the innovation service platform, the customer, service platform for innovation intermediation and solution provider respectively. The managerial meaning of that is innovation intermediation platform to provide service, for the convenience of customer and of the solution provider both parties in trade. It must be with the specialization and network connectivity for the core competences, and can also become collaborative with the customer by leveraging complementary resource and partnership. Through searching, screening, sorting, strengthening, settling and storing creative concept by platform, innovation is created and value is delivered.Value shop and value network are the major value created logics for the service platform. Value shop service platform transforms the raw ideas and makes it accessible to market, intensively concentrated in filtering problems and working out for solutions. Value network service platform is more concentrated in network connection, helps the extended development of supply and demand for markets and becomes to be the platform of intensive information exchange to provide diversified solutions.

並列關鍵字

open innovation ； innovation intermediation ； service industry platform ； platform business model

參考文獻

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