A Research Model of The Effect of Flow Experience on Perceived Symbolic Meaning of Destination Brand

Mei Yan

《Frontiers in Economics and Management》 2卷8期 (2021/08) Pp. 270-274

https://doi.org/10.6981/FEM.202108_2(8).0039

摘要

In the marketing field, more attention is paid to brand attitudes such as flow experience, brand experience and brand loyalty, while less research is paid to more detailed symbolic meanings of brands. However, previous studies in the tourism field mostly focused on the relationship between flow experience and tourists' satisfaction and post-trip behavior, and there were few studies on the relationship between flow experience and perceived symbolic meaning of destination brands. In this context, this paper puts forward the above research questions.

關鍵字

Flow Experience ； Perceived Symbolic Meaning of Destination Brand

參考文獻

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