At present, although China is in a big agricultural country, but not agricultural power, its agricultural population 576.61 million, accounting for 41.48% of the total population of China. With the development of agricultural economy innovation, the innovation entrepreneurship also rose, but the rate of entrepreneurship of our college student in agricultural economy is low, therefore, in this paper, the innovation of colleges and universities under the entrepreneurship education of college students in the economic construction of agricultural regional innovation entrepreneurship status quo and the agricultural development of rural economic development were studied. Through online and offline questionnaires and SPSS data analysis, it is concluded that the university innovation entrepreneurship education for agricultural development strategy of the construction of the regional economy and feasibility of direct action, thereby further strengthening our country college students engaged in agricultural area of business innovation, improve the agricultural economy development of our country and under the new era of market economy.