Research on the Business Performance Evaluation System of the Real Estate Industry

Luyun Jiang

《Frontiers in Economics and Management》 2卷12期 (2021/12) Pp. 226-234

https://doi.org/10.6981/FEM.202112_2(12).0029

摘要

The real estate industry, as a pillar of China's national economic development, occupies an important position in the gross national product, ensuring the stability of real estate development enterprises and seeking an evaluation system for the business performance of the real estate industry plays an important role in promoting the smooth operation of the economy. In this paper, based on the study of the background and literature related to the performance of real estate industry enterprises, relevant factors affecting the performance of the real estate industry are collected, the data are evaluated using the expert scoring method, and the index selection and model construction are finally derived from the index weights using the hierarchical analysis method. The analysis shows that the key factors for real estate performance evaluation are the need to focus on financial performance and environmental and resource performance, especially its financing structure and changes in the industry environment. Some suggestions for optimizing business performance in real estate industry are also proposed, which have strong reference and practical significance.

關鍵字

Real Estate ； Business Performance ； Evaluation System ； Analytic Hierarchy Process

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