Tourism Development Potential of Intangible Cultural Heritage Resources in Shanghai

Shuhui Diao ； Xiaomei Gong

《Frontiers in Economics and Management》 3卷1期 (2022/01) Pp. 699-709

https://doi.org/10.6981/FEM.202201_3(1).0084

摘要

Scientific evaluation of intangible cultural heritage is the premise and foundation of tourism resources development and utilization. In this study, the literature reference method and analytic hierarchy process were used to construct the evaluation system of the development potential of Shanghai intangible cultural heritage tourism resources, including 6 comprehensive indexes and 22 factor indexes of resource endowment condition, development condition, carrying and protection, inheritance and innovation, industrialization benefit and tourism experience. Finally, the fuzzy comprehensive evaluation method is used to scientifically evaluate the representative intangible cultural heritage projects in Shanghai, analyze the existing problems, and put forward the corresponding countermeasures and suggestions.

關鍵字

Intangible Cultural Heritage ； Tourism Development Potential ； AHP ； Shanghai

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