Research on the Evolution of Business Models Driven by Digital Capabilities

With the development of new retail and digitalization, fresh food e-commerce has gradually become a new ＂blue ocean＂ in the field of e-commerce. Digital capabilities have influenced various business activities, including the company's business model, by enabling the development of new products and services, as well as new forms of relationships between companies and stakeholders such as customers and employees. First, build a framework for the digital capability-driven value positioning stage, the network construction stage, and the adjustment and expansion stage of business model component changes. Secondly, based on this dynamic analysis framework, select the benchmark company in the fresh food e-commerce industry to do a single case analysis, explore the characteristics of the three-stage business model of the daily fresh food, and reveal the evolution law and driving factors of the fresh food e-commerce business model. . Finally, suggestions are made for the development strategy of fresh food e-commerce after the new crown epidemic.

關鍵字

Digital Capability ； Business Model ； Business Model Evolution ； Daily Excellent Fresh

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Research on the Evolution of Business Models Driven by Digital Capabilities

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