In order to alleviate the contradiction between supply and demand of construction land, promote the construction of new rural areas, promote sustainable economic and social development, and achieve the goal of building a moderately prosperous society in an all-round way, the project of linking the increase and decrease of urban and rural construction land has been implemented. This paper analyzes the construction conditions, restrictive factors and project layout of the project area, and shows that the implementation of the increase and decrease linked projects can significantly improve the social, economic and ecological benefits of the project area.