This paper mainly uses the literature method to expound the development status of my country's sports industry in the new era, analyzes the dynamic mechanism and future development trend of the sports industry, and proposes an optimization path for the industrial structure. The research shows that: the dynamic mechanism of my country's sports industry structure optimization is mainly divided into external dynamic mechanism and internal dynamic mechanism; industrial integration, technological finance boost, regional industrial integration and industrial internationalization are the main trends of future sports industry development; optimization path : Establish sound sports industry policies and regulations, and promote the reform of the management system; promote the cross-border integration of the sports industry, and optimize the allocation of industrial resources; adjust the structure of the sports industry and promote the optimization of the industrial structure.