Research on Marketing Path Innovation of New Domestic Brands under the Background of Digital Economy

Neyan Zhu

《Frontiers in Economics and Management》 3卷8期 (2022/08) Pp. 81-87

https://doi.org/10.6981/FEM.202208_3(8).0010

摘要

In recent years, the market position and brand value of new domestic products have been continuously improved, reflecting the comprehensive rise of China's power in economy, culture and science and technology . At the same time, it is inseparable from the efforts of marketing innovation of new domestic goods. The marketing process is the process of establishing consumers' cognition. Through a series of marketing methods, brands connect consumers' existing cognition with product usage scenarios and gradually win consumers' minds. The development of information technology also provides new marketing paths and tools for new domestic brands, such as digital marketing, content marketing and word-of-mouth communication with the help of big data. In order to promote the rise of the brand, in response to the brand power strategy, new domestic brands continue to strengthen brand marketing, the rise of new domestic brands are all marketing experts, some brands also created a unique marketing model, become a model for other brands to learn.

關鍵字

New Domestic Brands ； Marketing ； Marketing Strategy

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https://www.digitaling.com/articles/181033.html.