Strategic Research of Small and Medium-sized Travel Agencies under the New Normal

Pengfei Su

《Frontiers in Economics and Management》 3卷9期 (2022/09) Pp. 198-206

https://doi.org/10.6981/FEM.202209_3(9).0022

摘要

In light of the new normal, the steady economic growth of the state, optimization and upgrading of economic structure constantly in the present environment of travel agencies increasingly competitive, small and medium-sized travel agencies want to gain long-term competitive advantage, rely on conventional development has not only, and other travel service competition, so small and medium-sized travel agencies need to fully play their own advantages, Understand the development status of small and medium-sized travel agencies, and then through the analysis of opportunities and threats facing their development, make clear development goals, and further establish the development strategy of small and medium-sized travel agencies.

關鍵字

Small and Medium-sized Travel Agencies ； New Normal ； Development Strategy

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