- 期刊
Consumer Behavior Analysis and Marketing Research of Chinese Medium and High Grade Automobile Culture
摘要
In recent years, the consumption of medium and high-end automobiles, as an important driving force for domestic demand, has become the focus of many Chinese researchers. As one of the national pillar industries, the healthy development of medium and high-end automobiles is of great importance to developing China's economy in the new era. Important meaning. This paper takes the consumer behavior of medium and intermediate car culture as the research object and studies the development model of China's medium and intermediate car culture. Consumer preference is the basis for research. This paper analyzes the medium and intermediate car culture, cultural development model, and consumer behavior theory. Through many documents, this paper elaborates on the current situation of automobile culture outside China in detail to find the similarities and differences and lay the foundation for the research direction of medium and high-end automobile culture.
參考文獻
延伸閱讀
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