Research on the Testing System for Strengthening Chinese Automobile Culture Marketing in the New Period

Ying Cao ； Chao Guo

《Frontiers in Economics and Management》 3卷10期 (2022/10) Pp. 151-157

https://doi.org/10.6981/FEM.202210_3(10).0019

摘要

In the social and economic development process in China's new era, the automobile industry has always been an essential pillar of the economy. Due to the late start of China's automobile culture, the public's automobile consumption concept has not been fully mature and stable, and China's traditional consumption concept greatly influences automobile consumption. When buying cars, Volkswagen is often influenced by various factors, which affect the sales of cars to a certain extent. Therefore, in the field of automobile cultural marketing, based on the current consumer psychology, brand certification and public recognition are often influenced by traditional culture and have distinct Chinese characteristics. According to the current consumption status, people are investigated in the field of ideology and culture in order to seek better development direction. This paper investigates the ideology and culture of China's potential auto consumer groups based on economic marketing. It uses the current development direction of the auto industry as an indicator to analyze the testing system for strengthening China's auto culture marketing in the new era.

關鍵字

Chinese Car Culture ； Marketing ； Test System

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