Research on Takeaway Packaging Design based on Consumer Demand in the Post-epidemic Context

Haoran Hu ； Hao Xu ； Haifeng Ding ； Yilang Luo ； Changtong Li

《Frontiers in Economics and Management》 3卷11期 (2022/11) Pp. 402-404

https://doi.org/10.6981/FEM.202211_3(11).0046

摘要

In order to meet the improvement of the packaging of takeaway products under the epidemic situation, on the basis of retaining the performance of traditional takeaway packaging, by increasing the cultural influence, epidemic prevention requirements, visual identity, social responsibility and other aspects of takeaway packaging, the design of takeaway packaging highlights humanistic care. The QFD method is used to study the takeaway packaging that consumers demand. It provides ideas for the research and development of takeaway packaging design in special periods. In order to better meet the actual needs of customers.

關鍵字

Post-epidemic Background ； QFD ； Packaging Design

參考文獻

F. Zhang and J.Zh. Liu (2015). Product packaging design in the post-epidemic era, 2021, (05): 150-151.

Ye Junhao. Research on Food Packaging Design Strategy in the Post-epidemic Era Door Packaging Engineering, 2021, 42(20): 231-237.

Zhang Xin, Wang Jia: Research on Takeaway Food Packaging Design in the Post-epidemic Era, 2022, 42(06), 26-29.