In the report of the 20th Party Congress, it is necessary to accelerate the deep integration of the digital economy with the real economy, promote the development of the digital economy in the rural area, and empower rural revitalization. When the countryside thrives, the country thrives, and digital countryside is a strategic direction to promote rural revitalization. With the implementation of the rural revitalization strategy, the digital construction of the countryside has been put into the construction field which is highly valued by the state and society, and the organic integration of the digital economy and the rural industry has become the focus of research nowadays.In the context of rural revitalisation, promoting the digital rural revitalisation plan is conducive to promoting rural industrial development, urban‐rural integration and the modernisation of the rural governance system. The development of the digital economy has brought opportunities for the digital transformation of rural industries. However, there are still a series of problems in the development of the rural digital economy, which are constrained by the weak digital transformation capacity of the countryside, imperfect digital construction equipment, lack of high‐quality rural talents and low digital literacy of farmers. This will lead to a new situation of urban‐rural integration and the overall development of the digital countryside.