Achieving carbon peak and carbon neutral is a broad and profound economic and social systemic change. By analyzing the shortcomings of the current situation of China's new energy industry, this paper analyzes the factors influencing the green premium of the new energy industry, which are the development of new technologies represented by non‐fossil energy technologies, the price of carbon, and the cost of carbon capture and storage technologies. Finally, four measures are proposed to reduce the green premium by strategically formulating new energy development plans, continuously improving new energy R&D and innovation capabilities, improving policy mechanisms related to the new energy industry and vigorously promoting international exchanges and cooperation.