Research on the Optimization of Modern Enterprise Management Strategy based on Strategic Management Mode

Ruiyi Murong

《Frontiers in Economics and Management》 4卷3期 (2023/03) Pp. 230-236

https://doi.org/10.6981/FEM.202303_4(3).0027

摘要

With the gradual deepening of knowledge economy, knowledge management will become the main field of enterprise management activities. In order to successfully realize economic transformation and make enterprises active in the market to play their role in promoting economic growth, a large number of foreign "static models" of strategic management of enterprises have been introduced to improve the management efficiency of enterprise managers. However, with the development trend of global economic integration, the business environment faced by enterprises is more complex and changeable, and the "static mode" of enterprise strategic management has been unable to effectively cope with the unexpected situation in strategic implementation, which requires the birth of a new strategic management mode‐"dynamic mode" to meet the needs of the times. This paper summarizes the disadvantages and main forms of the current management mode of private enterprises in China, such as the uneven distribution of equity, unreasonable equity ownership, insufficient attention to the construction of corporate culture, lack of organizational system, and lack of long‐term strategic planning of enterprises. At the same time, it analyzes the excellent management mode in foreign countries, plus the special environment of private enterprises in China, based on the consideration of the life span of enterprises and the interests of stakeholders, this paper puts forward the optimization strategy of the management mode of China's private enterprises, and makes a theoretical analysis of the model.

關鍵字

Strategic Management Mode ； Modern Enterprise Management ； Policy Optimization

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