Research on the Demand Analysis of Marketing Talents in the Electrical Industry from the Perspective of Industrial Transformation and Upgrading

Yuyun Zhang

《Frontiers in Economics and Management》 4卷4期 (2023/04) Pp. 217-223

https://doi.org/10.6981/FEM.202304_4(4).0027

摘要

With China's economy entering a high‐quality development stage, the report of the 20th National Congress of the Communist Party of China clearly pointed out that we should accelerate the industrial transformation and breakthrough, build a modern industrial system, promote new industrialization, and achieve a manufacturing power. The private economy in Wenzhou is developed. At present, it is facing the urgent situation of industrial structure transformation and upgrading around the five traditional industries. As one of the five traditional pillar industries in Wenzhou, the electrical industry actively adapts to the new market formats, and its production and operation rise against the trend. The industry continues to maintain a strong momentum of development. In the process of industrial transformation and upgrading, with the integration of new technologies and traditional industries, the electrical industry is in urgent need of new marketing talents to adapt to the transformation and upgrading development of enterprises, which puts forward new demands for talents and puts more emphasis on talent innovation. Therefore, in this research, we will comprehensively use the methods of literature, field survey and interview to investigate the demand for marketing talents in Wenzhou electrical industry, analyze the demand for marketing talents in the electrical industry from the perspective of industrial transformation and upgrading, and provide feasible and effective suggestions for Wenzhou electrical enterprises, local governments and professional colleges.

關鍵字

Industry Transformation ； Electrical Industry ； Marketing Talents

參考文獻

Wang Jian, Wang Chunguang, Jin Hao. Wenzhou Blue Book: Analysis and Prediction of Wenzhou's Economic and Social Situation in 2022 [M]. Beijing: Social Science Literature Press, 2022.2-4.

Hudson. 2023 Talent Trends Report [R] Shanghai: Shanghai Hudson Human Resources Co., Ltd., 2023.

Statistics Bureau of the People's Republic of China. China Statistical Yearbook [M]. Beijing: China Statistical Publishing House, 2022.

Wenzhou Municipal Bureau of Statistics. 2022 Wenzhou National Economic and Social Development Statistical Bulletin [EB/OL] http://www. wenzhou. gov. cn/ art/2023/ 3/24 /art_ 12 29445627_4157787.html.2023.