Based on Citespace software, this study analyzes the development of research related to micro‐tourism, and establishes a City Micro‐tourism Development Index. Through visual analysis of micro‐tourism research, this study finds that the field of micro‐tourism research presents a diversified development trend, with research hotspots covering the concept, development path, influencing factors, and marketing of micro‐tourism. At the same time, this study also evaluates the development of urban micro‐tourism. Based on the evaluation results of the micro‐tourism development index, some conclusions and suggestions about the development of urban micro‐tourism are drawn. The results of this study provide reference value for the development of urban micro‐tourism.