Research on the Innovation and Development of China Time-honored Catering Brands - Taking Wuhu as an Example

Yi Wu ； Zhou Fang ； Tian Li

《Frontiers in Humanities and Social Sciences》 1卷8期 (2021/11) Pp. 32-36

https://doi.org/10.29561/FHSS.202111_1(8).0006

摘要

The China Time‐honored catering brand is not only a form of catering business, but also a concentrated expression of the regional economy and the development of the catering industry, the human environment and the food culture, with distinctive regional and national characteristics. However, Time‐honored catering brands face the fiercely competitive catering market and consumers who need diversified and individualized diets. The shortage of relevant support policies, thin brand awareness, outdated concepts, and insufficient product and management innovation have severely restricted the Time‐honored catering brands. development of. Based on the investigation of the concept, history and development status of Wuhu Time‐honored catering brands, this article explores the innovative development strategies of Wuhu Time‐honored catering brands in view of the problems faced by the current Time‐honored catering brands.

關鍵字

The China Time‐honored Catering Brand ； Innovation and Development ； Wuhu

參考文獻

L. Zhao: On the Research Status of China Time-honored Catering Brands, Information Weekly, Vol. 43 (2019), 1-2. (In Chinese).

J.M. Yan, Q. Zhang: IPA Analysis of Customer Satisfaction of China Time-honored Catering Brands--Taking Yangzhou Fuchun Tea House as An Example, Food Research, Vol.34(2017), 45-50. (In Chinese).

B.Q. Chen: "China Time-honored" Brand in the Catering Industry under the Market Economy Environment Discussion on Maintenance and Development Strategies, Scientific Consulting, Vol. 10 (2018), 7-8. (In Chinese).

F.Y. Wu, Y.J. Ge, H. Li: Time-honored Restaurant Brands Research on Innovation and Development - Taking Huzhou as An Example, Modern Business Industry, Vol.05(2013): 81-83. (In Chinese).

L.W. Wang: An Analysis of Brand Elements of Time-honored Enterprises, Modern Commerce Trade and Industry, Vol.44(2010),12-13. (In Chinese).