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Investigation and Research on the Situation and Predicament of Chinese Rural Red Tourism Development--A Case Study of Zaojiao Village in Henan Province

摘要


In 2020, the number of red tourists in China exceeded 100 million. During the 13th Five-Year Plan period, the number of red tourists has maintained a steady growth and maintained a market share of more than 11% in the national domestic tourism market. However, there are many disadvantages in the development of red tourism, some scenic spots because of poor management, blind management and other reasons, making red tourism gradually go astray. In view of this situation, our team in the summer vacation, the field to Zaojiaoshu village, through field investigation, road visit and other ways, to obtain the development data of Zaojiaoshu village, and then combined with the knowledge we learned to carry out a systematic analysis, from the data level, grasp the pain points and difficulties of the development of Zaojiaoshu village. Taking this as an opportunity, we will find out the common problems existing in the development of red tourism and the real reasons behind them. We will pool our wisdom to solve the obstacles to the development of red tourism in Zaojiaoshu Village and provide corresponding suggestions.

參考文獻


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