運用生物遺傳概念設計之淡水立體模型創作分析

文化存續有著不同的文化傳統，與生物學遺傳的進化有類似的特徵，但是如何了解「文化」脈動並融入文化商品設計的概念？以及如何將文化商品設計為文化「傳承」方式？這是個嚴肅且值得探討的問題；本文回顧過去以文化基因為「傳承」概念之研究，其中以文化演進、傳承路徑、建築景觀保存、企業識別等議題居多數，而以生物遺傳概念設計文化商品的研究較缺乏，此為引起本研究針對此議題的興趣。本文以台灣高密度文化資產及多元文化元素的淡水所開發的文化商品為例；研究發現由文獻中梳理生物基因與文化商品基因相似性以及差別性，藉此再以生物遺傳概念提出文化商品的設計程序，最後透過設計程序的驗證落實在紅毛城立體模型的創作，作為設計文化商品可傳承的可能性，此項貢獻有利於設計出具有遺傳基因的文化商品，以區辨市場上一般商品，提高商品的文化價值和競爭力。

關鍵字

遺傳概念；基因；文化基因；文化商品

並列摘要

Cultural evolves from various different cultural traditions. This characteristic phenomenon can draw an analogy to biological inheritance. How do you catch on the ＂cultural＂ pulsation and incorporate concepts to the design of cultural products? Furthermore, how to design cultural products into a way to pass on inheritances? These are serious and worth-exploring issues. This article reviews the research on cultural genes on the aspects of cultural evolution, inheritance pathways, architectural landscapes preservation, and business identification. However, the past research on cultural products lacks the concept of biological design, which thus became the main interest of this paper. This study takes Tamsui, which comprises high-density multi-cultural elements in Taiwan, as an example. The study explores the similarities and differences between biological and cultural genes from literature, and then, proposes a process of product design in combination with the concept of biological inheritance. At last, the verification of the design procedure is implemented through the manufacture of a three-dimensional model of Fort San Domingo. The final model design proposes a possibility of effective inheritance through cultural products with the concept of cultural genetics, which is a distinction with general cultural product designing concepts. The final design applying the concept of cultural genetics in this research might make contribution to the enhancement of cultural value and market competitiveness of cultural products.

並列關鍵字

Genetic concepts ； genes ； cultural genes ； cultural products

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