高雄哈瑪星地區觀光網站所需之文化意象初探

高雄哈瑪星地區富有自然環境與文化古蹟，該地區雖然有網站經營，但多為各個景點各自經營，觀光客難以一次全面瀏覽哈瑪星。因此本研究以調查哈瑪星觀光網站所需資訊為目的，採用半結構性訪談。依文獻探討內容歸納之文化特色與當地觀光現況調查，訪談具代表性之地方文史團體理事長亦為在地居民與兩位在地耆老。訪談內容歸納如下：（一）哈瑪星文化特色可朝強調港邊廟口美食與歷史建築方向。（二）以山海意象與在地化插圖呈現哈瑪星地區文化觀光網站。研究結果雖與李文環等人歸納哈瑪星地區可發展的三項文化資源相符，但其中民間信仰可延伸出廟口移民美食。對於未來高雄哈瑪星地區觀光網站所需之文化意象規劃，除了需點出哈瑪星地區文化意象獨特處之外，還需加深瀏覽者對哈瑪星的文化記憶。

關鍵字

哈瑪星；文化意象；觀光網站

並列摘要

The Hamasen area of Kaohsiung is rich in natural environment and cultural heritage. Although there are websites in area, most of them are operated by various scenic spots separately. It is difficult for tourists to browse Hamasen all at once. Therefore, this research uses semi-structured interviews for the purpose of investigating the information required by the Hamasen Tourism website. Based on the survey of cultural characteristic and local tourism situation summarized by the content of the literature, interviews with the chairman of a representative local cultural and historical group are also local resident and two local elders. The content of the interview is summarized as follows: (1) The cultural characteristics of Hamasen can be oriented towards emphasizing the food and historical buildings at the entrance of the temple. (2) Presenting the cultural tourism website of the Hamasen region with the image of mountain and sea and localized illustration. Although the research results are consistent with the three cultural resources that can be developed in the Hamasen area summarized by Wen-Huan Lee and others, the folk beliefs can extend to the delicacies of immigrants in Miaokou. For the future cultural image planning of the Kaohsiung Hamasen area tourism website, in addition to highlighting the unique cultural images of the Hamasen area, it is also necessary to deepen the viewer's cultural memory of Hamasen.

並列關鍵字

Hamasen ； Cultural Image ； Tourism Website

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