節能服務公司的經營發展策略：
以「A節能服務公司」為例

產業現況 1. 目前國內節能服務產業服務營運模式分節能保證模式佔8%，節能設備銷售與安裝佔18%，設備租賃佔4%，節能支援性工作佔6%，一次性驗證給付佔20%，節能效益分享模式佔22%，節能改善工程佔22% 2. 目前國內節能服務產業服務營運模式分節能保證模式佔8%，節能設備銷售與安裝佔18%，設備租賃佔4%，節能支援性工作佔6%，一次性驗證給付佔20%，節能效益分享模式佔22%，節能改善工程佔22% 3. 目前台灣ESCO行業產值2013為107億，2014年為120.69億，2015年微幅衰退117.37億，到2018年成長到145億競爭者營運模式分析 1. 設備供應商 2. 節能合約服務商 3. 節能績效保證服務商個案公司成長策略及定位提出以下結論 1. 服務組合部分，水處理服務領域建議採成長策略，繼續提高市佔率，商辦大樓服務領域建議採用成長策略，除了提高市佔率外也要找到快速複製的營業模式，若沒辦法克服，建議採收穫策略，工廠服務領域建議採取收穫策略，無法突破下，也不建議再投資，直接出脫或是結束此營業部門。 2. 競爭策略部分，水處理服務領域，建議採取主動提案的競爭策略，對公有事業領域持續擴大，藉以提高市佔率，商辦大樓服務領域部分，採簡單易懂的服務模式，比較其電費單差異是可以著墨的方向，務必以快速複製為主要策略，無法突破，也就沒有經營的動機了，工廠服務領域的主要策略，等待政府給予行政命令，迫使工廠有執行的動機

關鍵字

節能技術服務；競爭策略；績效保證；節能

並列摘要

Industry status 1. At present, the domestic energy-saving service industry service operation mode is divided into energy-saving guarantee mode accounting for 8%, energy-saving equipment sales and installation accounting for 18%, equipment rental accounting for 4%, energy-saving support work accounting for 6%, one-time verification payment accounting for 20%, and energy saving Benefit sharing model accounted for 22%, energy-saving improvement project accounted for 22%. 2. At present, the domestic energy-saving service industry service operation mode is divided into energy-saving guarantee mode accounting for 8%, energy-saving equipment sales and installation accounting for 18%, equipment leasing accounting for 4%, energy-saving support work accounting for 6%, one-time verification payment accounting for 20%, and energy saving Benefit sharing model accounted for 22%, energy-saving improvement project accounted for 22%. 3. The current output value of Taiwan’s ESCO industry was 10.7 billion in 2013, 12.069 billion in 2014, a slight decline of 11.737 billion in 2015, and growth to 14.5 billion in 2018. Competitor business model analysis 1. Equipment Supplier. 2. Energy-saving contract service provider. 3. Energy-saving performance guarantee service provider. The case of company’s growth strategy and positioning put forward the following conclusions. 1. In the service portfolio, it is recommended to adopt a growth strategy in the water treatment service area to continue to increase the market share. In the commercial building service area, it is recommended to adopt a growth strategy. In addition to increasing the market share, it is also necessary to find a fast-duplicating business model. If there is no way to overcome it , It is recommended to adopt a harvesting strategy, and it is recommended to adopt a harvesting strategy in the field of factory service. It is not recommended to make a breakthrough, and it is not recommended to reinvest. 2. In the area of competition strategy, in the field of water treatment services, it is recommended to adopt a competitive strategy of active proposals and continue to expand the public sector to increase market share. In the service area of commercial buildings, use simple and understandable service models to compare their electricity charges. Single difference is the direction that can be inked. You must use rapid replication as the main strategy. If you cannot break through, there is no motivation to operate. The main strategy in the field of factory service is to wait for the government to give an administrative order to force the factory to have the motivation to execute