- 學位論文
各國政策對其發展行動支付之影響並討論台灣發展本土行動支付的機會
How policies of a country affect its local development of mobile payment systems and the opportunities of developing local mobile payment systems in Taiwan
摘要
全球行動支付市場正在快速發展，而台灣為智慧型手機使用最普及的國家之一，卻在行動支付市場落後於鄰近國家。然而，台灣擁有發展行動支付良好的資源，未來也還有許多發展潛能，同時行動支付也成為一種逐漸普及的支付方式，因此如何將台灣推向世界舞台，並打造一個無現金支付環境，是本研究想要了解的。 本研究目的主要是探討國際行動支付政策與趨勢、台灣行動支付市場概況以及發展本土行動支付的機會與策略。本研究藉由文獻探討整合官方與市調公司統計數據，來分析內外部環境對台灣發展本土行動支付的契機。而本研究採取文獻分析法來了解國際上及台灣行動支付市場的現況，並對行動支付的定義與範疇、技術應用包括近場支付與遠端支付、國外個案國家發展狀況做說明。接著透過質性資料研究法分析台灣行動支付市場概況與國際四大行動支付業者(Apple Pay、Samsung Pay、Google Pay、Line Pay)與台灣Pay在台灣市場的現況，本研究試圖對台灣本土行動支付業者發展行動支付的策略提出建議。
並列摘要
Global mobile payment is growing rapidly and Taiwan is one of the most popular countries in using the smartphone. But its mobile payment market is lagged behind other nearby countries. However, Taiwan has lots of resources to develop mobile payment market and gets a lot of potential in the future, too. In the meanwhile, mobile payment has become a more and more popular payment tool. Therefore, how to bring Taiwan to a global stage and create a cash-free environment is for the purposes of the research. The purposes of this research are to discuss global mobile payment policies and trend, an overview of Taiwan mobile payment market and the opportunities and strategies for developing local mobile payment. Based on related literature review combined with the statistic data from official institutions and market research companies, the research tried to analyze the opportunities in both external and internal environments to develop Taiwan local mobile payment. This research used Document Analysis Method to realize global and Taiwan mobile payment markets and briefed the definition and scope of mobile payment, application of technology included both Near-Field Communication (NFC) and Far-Field Communication, and the development situation of the foreign cases. Through Qualitative Research Method to analyze Taiwan mobile payment market and the present circumstances of four international mobile payment companies (Apple Pay、Samsung Pay、Google Pay、Line Pay) and Taiwan Pay in Taiwan, this research tried to provide suggestions for Taiwan local mobile payment companies to develop their own strategies.
參考文獻
延伸閱讀
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