穿戴式醫療裝置商業模式之研究：以 S 醫電公司為例

隨著全球科技發展的突破，人類平均年齡因之持續延長，相對的人類社會老化的問題亦轉為加劇。所以，如何運用科技的成果，提供老化社會更多的照護機制，將可提升高齡族群更好的生活品質。相對的，穿戴式醫療裝置對於實現上述理想境界，將是一個絕對必要的人機介面。除了生命徵候的監控外，最終能成功應用在遠距照護，將是科技創造美好生活的實踐。穿戴式醫療裝置是橫跨硬體、軟體甚而雲端數據與 AI 運算，貫穿整合才能完整呈現的意象。對任何一個初始規模的新創公司，要如何能承擔順利走過技術研發、市場探索到商業模式確立，進而彰顯於市場，是一個何其挑戰的任務。當然，由於特殊的 B2B2C 商業模式要能夠「羊毛出在狗身上豬付錢」，對一個新應用與新市場，其摸索與開創期程將更顯漫長且易於失敗。因此本研究將以穿戴式醫療裝置應用的商業模式為主體，藉由文獻蒐集分析與技術比較，輔以專家訪談，了解應用市場遭遇的痛點。以 S 醫電公司的穿戴式單導程心電圖量測裝置為個案，針對消費應用場域及醫療應用場域分別加以探討，運用 Alexander Osterwalder Yves Pigneur（2010）的商業模式畫布(Business Model Canvas)–「九宮格」來探尋合適的商業模式。同時再就個案公司的商業模式其ＳＷＯＴ競爭力分析，分析其內部環境優、劣勢，並搭配外部環境的機會與威脅，再與相關同業進行技術比較，期望找出最適合於本個案公司發展的方向與策略。一個應用能否發展形成一個 Eco-system 其成敗因素很多。本研究個案含括硬體、韌體、連網、雲端運算與 AI 運算法則，更甚而醫療專業後台支援，使得單要以一個新創公司來貫穿平台化著實是一大挑戰。不過，也唯有完成一個軟硬體整合具平台化樣態的應用成功展示，這個新創公司才有機會向市場證明自己的商業模式是可行，且為消費者所接受，即進入智慧醫療的一環。至於後續，則有賴更大資源擁有者的青睞，才有機會持續發光發熱造福人群。

關鍵字

智慧醫療；遠距照護；穿戴式裝置；心電圖；商業模式

並列摘要

With the breakthrough of global technological development, the average age of human beings has continued to increase, and the relative problem of aging of human society has also become worse. Therefore, how to use the achievements of science and technology to provide more care mechanisms for the aging society will improve the quality of life of the elderly. In contrast, wearable medical devices will be an absolutely necessary human-machine interface for realizing the above-mentioned ideal state. In addition to the monitoring of vital signs, the successful application of Tele-Health in the end will be the practice of technology to create a better life. Wearable medical devices are images that span hardware, software, and even cloud data and AI computing, and can be fully unfolded through integration. For any start-up company, it is a challenging task how to successfully go through technology research and development, market exploration to establishment of a business model, and then manifest in the market. Of course, because the special B2B2C business model needs to be able to "Who get the advantage pay the money", the exploration and creation period for a new application and new market will be longer and prone to failure. Therefore, this research will focus on the business model of wearable medical device applications, through literature collection analysis and technical comparison, supplemented by expert interviews, to understand the pain points encountered by the application market. Taking the vi wearable single-lead electrocardiogram measurement device of S Medical Electric Company as a case, discussing the consumer application field and the medical application field separately, using the business model canvas (Business Model Canvas) of Alexander Osterwalder Yves Pigneur (2010) to explore suitable business models. At the same time, it analyzes the SWOT competitiveness of the company’s business model, analyzes the advantages and disadvantages of its internal environment, and matches the opportunities and threats of the external environment, and compares the technology with related peers, hoping to find the most suitable for the company’s development Direction and Strategy. Whether an application can develop into an Eco-system has many success or failure factors. This research case includes hardware, firmware, networking, cloud computing and AI algorithms, and even medical professional back-end support. It is a big challenge to use a startup company to run through the platform. However, only by completing a successful demonstration of a platform-based application with software and hardware integration, can this start-up company have the opportunity to prove to the market that its business model is feasible and acceptable to consumers, that is, to be a real player of Intelligent Medicine industry. As for the follow-up, it depends on the favor of larger resource owners to have the opportunity to continue to shine and benefit the crowd.