智慧生活科技商品消費意圖研究-以醫療級穿戴式行動醫療為例

Exploring the Consumption Intention of Smart Living Technology Products - A Case Study of Medical Grade Mobile Health Device

陳思雯(Si-Wen Chen)

指導教授 ： 周中理

朝陽科技大學/管理學院/企業管理系/碩士(2017年)

摘要

穿戴式裝置加上行動醫療應用發展的基礎下，由於物聯網技術逐漸成熟，行動醫療與健康照護的需求日趨明顯，加上面臨少子化與高齡化社會的問題，以及事前預防勝於事後治療之照護概念興起，行動醫療科技未來將扮演著重要的照護角色，不僅可進行自我健康管理，亦可提供個人化資訊，協助行動醫療領域的應用。基於整合性科技接受理論，本研究目的乃是探討科技準備度、績效預期、易用預期、社會影響、幫助條件對於醫療級穿戴式行動醫療裝置使用意圖之影響。本研究共發放306份問卷、回收306份，其中，有效問卷共計297份，有效回卷率為97%。本研究以結構方程分析方法對研究架構進行路徑分析。根據驗證性分析以及效度分析的結果，將本研究之研究架構進行修正，且以創新性、樂觀性、安全性、績效預期、易用預期為自變項，重新探討代理消費採購者對於醫療級穿戴式行動醫療裝置的未來使用態度以及代理購買與行為意圖之影響。研究結果歸納如後：代理消費採購者在創新性上，會負向影響對醫療級穿戴式行動醫療裝置的未來使用態度。代理消費採購者在樂觀性上會正向影響對醫療級穿戴式行動醫療裝置的未來使用態度。代理消費採購者在安全性上，會負向影響對醫療級穿戴式行動醫療裝置的未來使用態度。代理消費採購者的績效預期，會正向影響對醫療級穿戴式行動醫療裝置的未來使用態度。代理消費採購者的易用預期，會負向影響對醫療級穿戴式行動醫療裝置的未來使用態度。代理消費採購者在創新性上，會正向影響對醫療級穿戴式行動醫療裝置的代理購買與行為意圖。代理消費採購者在樂觀性上會負向影響對醫療級穿戴式行動醫療裝置的代理購買與行為意圖。代理消費採購者在安全性上，會正向影響對醫療級穿戴式行動醫療裝置的代理購買與行為意圖。代理消費採購者的績效預期，會負向影響對醫療級穿戴式行動醫療裝置的代理購買與行為意圖。代理消費採購者的易用預期，會正向影響對醫療級穿戴式行動醫療裝置的代理購買與行為意圖。在代理消費採購者的醫療級穿戴式行動醫療裝置未來使用態度，會正向影響醫療級穿戴式行動醫療裝置的代理購買與行為意圖。本研究結論可提供給醫療級穿戴式行動醫療裝置業者作為設計醫療級穿戴式行動醫療裝置的介面或服務流程時參考。

關鍵字

智慧生活科技 ； 醫療級穿戴式行動醫療裝置 ； 科技準備度 ； 整合性科技接受模型

並列摘要

Wearable devices have been integrated into mobile medical applications. As the Internet of things continues to mature, demand for mobile health care increases. Moreover, with declining subreplacement fertility, aging populations, and increasing public opinion that prevention is better than cure, mobile medical technology is becoming increasingly crucial for health maintenance, health-related self-management, and delivering users’ customized information to inform the development of mobile health care. This study analyzed the unified theory of acceptance and use of technology to investigate the effects of technology readiness, performance expectancy, effort expectancy, social influence, and facilitating conditions on the usage intention of medical-grade wearables. In total, 306 questionnaires were distributed and returned. Of the returned samples, 297 were valid, yielding a valid return rate of 97%. Path analysis was performed on the research framework through structural equation modeling. The framework was modified based on the results of confirmatory factor and validity analyses. Innovativeness, optimism, safety, performance expectancy, and effort expectancy served as independent variables to examine the attitudes of surrogate consumers toward using medical-grade wearables and the effects of these attitudes on the intention to purchase such devices for older adults.The findings are as follows. First, innovativeness and safety negatively affected surrogate consumer attitudes toward using medical-grade wearables. Second, optimism positively affected surrogate consumer attitudes toward using medical-grade wearables. Third, consumer performance expectancy positively affected surrogate consumer attitudes toward using medical-grade wearables. Fourth, consumer effort expectancy negatively affected surrogate consumer attitudes toward using medical-grade wearables. Fifth, innovativeness and safety positively affected surrogate consumer behavioral intention to purchase such devices for older adults. Sixth, optimism negatively affected surrogate consumer behavioral intention to purchase such devices for older adults. Seventh, consumer performance expectancy negatively affected surrogate consumer behavioral intention to purchase such devices for older adults. eighth, consumer effort expectancy optimism affected surrogate consumer behavioral intention to purchase such devices for older adults. Ninth, surrogate consumer attitudes toward using medical-grade wearables positively affected their behavioral intention to purchase such devices for older adults. These findings could serve as a reference for the interface design or service process of medical-grade wearables.

並列關鍵字

Smart Living Technologies ； Medical Grade Mobile Health Device ； Technology Readiness ； Unified Theory of Acceptance and Use of Technology

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