女性私密處保養品商業計畫書

Female Vagina Care Products Bussiness Plan

施佩君(Pei-Chun Shih)

指導教授 ： 陳家麟

國立臺灣大學/管理學院/創業創新管理碩士在職專班/碩士(2019年)

https://doi.org/10.6342/NTU201902517

摘要

根據世界衛生組織調查顯示，目前全球女性婦科疾病的患病率高達93%以上；每年死於婦科病的人數高達900萬，每分鐘就有20位女性死於婦科疾病，並且每年還在以8%的速度不斷遞增。在台灣平均每10人當中，就有7.5個人是曾經有過私密處感染問題，且有著50%的高復發機率，可見私密處感染不適狀況，是不少女性所擁有的困擾。隨著社會的進步、時代在發展，現代新人類的健康感也越來越敏銳。有人就說二十一世紀人們最關注的就是健康，尤其是女性，不僅要外表美更要內在美。
tmode秉持著源自於對家人的愛與呵護，希望能將這份重視家人健康的愛延續傳遞，將高質量的女性私密處保養品帶給女性消費者。本商業計畫書以論文方式呈現，針對女性市場進行分析，發現目前市場環境有利於女性私密處保養品牌發展，透過問卷及深度訪談，透過價值主張了解目標客群、清楚定義產品、解決的痛點以及創造的獲益，為品牌訂製是市場策略，再運用五力分析擬定產品及行銷策略，最後進行財務分析，針對此商業計劃擬定預期目標。

關鍵字

女性 ； 私密處 ； 保養品 ； 女性市場 ； 商業計劃

並列摘要

Demonstrated according to the WTO, at present the global feminine gynecology department disease prevalence rate reaches as high as above 93%; Dies every year in gynopathy population reaches as high as 9,000,000, each minute has 20 females to die of the gynecology department disease, and every year also in unceasingly increases progressively by 8% speed.In the middle of the Taiwan average every 10 people, had 7.5 individual has had the private dense place infection question, also has 50% high recrudescence probability, obviously the private dense place infection ill condition, was the puzzle which many females had.Along with society's progress, the time is developing, the modern shinjinrui's healthy feeling more and more is also keen.Some people said 21st century people most pay attention are the healths, in particular female, not only wants semblance America to want intrinsic America.
tmode grasps the source from in the love with to protect to the family member, hoped can take this share the family member health the love extension transmission, the high grade feminine private dense place maintenance will take to the feminine consumer.This commercial program book presents by the paper way, carries on the analysis in view of the feminine market, discovered the present market environment is advantageous to the feminine private dense place maintenance brand development, the penetration questionnaire and the depth interview, the penetration value position understanding goal guest group, the clear definition product, the solution pain spot as well as the creation benefit, for brand ordering is the market strategy, again utilizes five strength analyses to draw up the product and the marketing strategy, finally carries on the financial analysis, draws up the anticipated target in view of this commercial program.

並列關鍵字

Female ； private dense place ； maintenance ； feminine market ； commercial program

參考文獻

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