實質選擇權與策略投資個案評估

Real Option Valuation and Strategy Planning Case Study

蕭志育(Chih-yu Henry Hsiao)

指導教授 ： 胡星陽

國立臺灣大學/管理學院/企業管理碩士專班/碩士(2013年)

https://doi.org/10.6342/NTU.2013.00710

摘要

無資料

關鍵字

實質選擇權 ； 策略投資

並列摘要

Technology companies today have to embrace new technology to generate future income. Due to market uncertainty, being the first mover may not result in strategic or financial advantage in an unfavorable market condition. Conversely being late in the competition, may result in no market share for profit and growth. Success depends on the condition of the market. The challenge for managers is the timing to choose to adapt the technology and the type of technology to be employed.
In this paper, real option valuation in the context of strategic planning is used to tackle this challenge. Methods proposed in this paper show that managers can quantify market uncertainty which can help to optimize the investment financial and strategic value of new technology investment.

並列關鍵字

strategic planning ； real option valuation

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