共享市場的新商業模式（之研究）

Sharedup - A P2P Marketplace

陸索菲(Lara Sophie Marie Rudolph)

指導教授 ： 曹承礎

國立臺灣大學/管理學院/企業管理碩士專班/碩士(2020年)

https://doi.org/10.6342/NTU202001382

摘要

共享市場的新商業模式（之研究）

關鍵字

共享經濟 ； 新商業模式

並列摘要

In times of growing minimalism, trends in digitalization and urbanization ownership becomes less important; today it is experiences that shape the millennial generations’ consumer behavior. To this, SHAREDUP serves to connect users to buy less and share more in all phases of their lives. Whether it is traveling, hosting an event or trying a new hobby, the value maximization of the items and experiences is the focus. Through our app and platform, people are able to share their items of rare use but high residual value with those around them, allowing them to earn a side-income from otherwise dormant items losing value and collecting dust. On the other hand, renters can borrow these items to fulfill any last-minute plans or try many items without committing to a purchase. Items in the creative hobbies such as cameras, drones or sounds systems are prone to rare, highly specific use but a high initial purchase cost. With SHAREDUP, that is no longer a problem, photographers can try as many lenses as they need, travellers can try new sports on the road and families can share their home-goods and toys for kids. Based on the key values of convenience and trust, we connect people and provide a quality assurance, delivery and many other services to ensure a high level of transparency. The following business plan elaborates further on the potential in the market and why SHAREDUP is in a unique position to take this from idea to concept to growth. For this, we are following the lean concept to adapt to user feedback and the market needs while equally employing elements of gamification and O2O strategies to build not only a platform, but a community that has potential to develop horizontally and vertically in the future. With out platform, we aim to change the way people consume, in a connected, sustainable and valuable way.

並列關鍵字

Shared Economy ； Marketplace

參考文獻

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