制度環境對營建業跨國企業進入東協國家之進入模式選擇之影響- 理論與實證

The Impacts of Institutional Environments on the Entry Mode Choice of Construction Multinational Enterprises Investing in Southeast ASEAN Countries - Theory and Evidence

阮庭山(Nguyen Dinh Son)

指導教授 ： 荷世平

國立臺灣大學/工學院/土木工程學研究所/碩士(2015年)

https://doi.org/10.6342/NTU.2015.00583

摘要

時下東盟成為一個非常重要的建築市場遍布世界各地。在全球化，每一個建築公司，從小型，中型的時代到大，不得不面對，他們需要拓展自己的國際市場，走出國內市場的一個重要決定。然而，一個新的國際市場准入的成功取決於很多因素。他們必須決定一個合適的進入方式獲得顯著積極的結果。在本文中，我定義了6種常用輸入方式選擇施工企業的，並分類成3類，然後提出想法，決定選擇那些進入東盟市場的建築公司。
當土木公司決定投資到一個新的市場，也有入門的幾種方式，他們通常認為：出口，合資企業，戰略聯盟，全資子公司，分支機構/公司和代表處。這些進入方式可分為3組有差異彼此的控制程度：市場，合資和層級的輸入模式。然而，在考慮長期投資，建設公司將通過合資進入模式和層次輸入模式進入市場。
立足於幾個重要的經濟理論和審議制度環境的背景下，提出了一些推測。接下來，推測是通過計量模型進行測試。用於分析的數據可以從國家的政府網站，國際組織/中心，公司網站，或從實際調查。最後，結果的解釋可以是，不僅外國民用工程企業，而且政府東盟國家的幫助。

關鍵字

制度環境 ； 營建業跨國企業 ； 東協國家 ； 模式選擇

並列摘要

ASEAN nowadays become a very important construction market all over the world. In this era of globalization, every construction company from small, medium to large, have to face a vital decision that they need to expand their international market, out of their domestic market. However, success of a new international market entry depends on many factors. They have to decide an appropriate entry mode to get a significant positive result. In this thesis, I define 6 common entry mode choices of construction companies, and categorize them into 3 categories, then propose idea for selection decision to those companies entering ASEAN construction market.
When civil engineering firms decide to invest to a new market, there are several mode of entry they usually consider: export, joint venture company, strategic alliance, wholly owned subsidiaries, branch office/company and representative office. These entry modes can be categorized into 3 groups which differ each other from degree of control: market, joint venture and hierarchy entry mode. However, consideration in a long term investment, construction company will enter market through joint venture entry mode and hierarchy entry mode.
Basing on several important economic theories and consideration in context of institutional environment, some hypothesizes are proposed. Next, the hypothesizes are tested by econometrics model. Data for the analysis can be taken from countries’ government websites, international organization/centers, companies’ websites or from actual survey. Finally, the results are interpreted which can be helpful for not only foreign civil engineering enterprises but also government of ASEAN countries.

並列關鍵字

Institutional Environments ； Entry Mode Choice ； Construction Multinational Enterprises ； ASEAN Countries

參考文獻

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